Surprisingly, the subject was a total non-starter – 2/3rds of the group branded the concept as elitist, exclusionary, snobby, and hurtful. At the time, I just changed the topic, and moved on, but I’ve never forgotten, and it’s been bothering me ever since.
Why? Because my own “red velvet rope” policies helped me shape the very peer group that now objected so strongly to the idea! The resulting paradox was more confounding than anything Marty McFly ever dealt with.
Plus, it gave me a headache. I hate headaches.
But I may have found a way to resolve the paradox, cure the headache, prove that “red velvet ropes” aren’t inherently elitist, and maybe even make you laugh at the absurdity that is my life.
Ready to hear about it? First, I’d better make sure we’re all on the same page …
Just What Is A Red
Velvet Rope Policy?
It’s pretty much what it sounds like… a policy that guides the right people inside your venue, and guides the wrong people away from your venue, so that neither of you waste your time, money or energy on something that’s not suitable.Read More