Dear Email Marketers,
I wanted to share my experience from the last few days
with you. It went something like this:
“Oh look,” sez me, “Gmail has changed it up again; there are tabs on my inbox! Let’s see, here’s my main inbox tab, and here’s a ‘social updates’ tab for notifications of new Social Media stalkers — I think I like that!
“And what’s this one… Promotions? Oh, here’s a coupon from the craft store, great. A sales flyer, a newsletter, and, wait, what’s this?”
That’s when I saw it: a baker’s dozen of emails from various Marketers. Combined, they looked something like this:
Seriously? I mean… SERIOUSLY?
For the love of MailChimp, take a deep breath and count to ten! Remember who you are, remember the lessons you’ve been drilling into your audience for however long you’ve had an audience.Read More