“Am I, Or Am I Not, A Geek? And What Does It Have To Do With My Marketing Plan?”
If you’re un-accustomed to my ramblings, the first part of this post may not seem relevant to you, but I get there eventually — I always do. You can skip to the point by clicking —> here, but all the fun bits and Easter Eggs are along the way. Also? I didn’t write this for Geek Week. That’s just a happy coincidence – a coincidence that I’ll take it as a sign of approval from the Net Gawds. Anyway, let’s get started, shall we?
A few weeks ago, I spotted this video:
It made me smile. A lot. A WHOLE whole lot. See, I’m all about encouraging people to boldly be themselves, and refusing to being put into (or kicked out of!) boxes. It’s sorta one of my things.
So I dutifully shared the link on both Twitter & GooglePlus. I started to tag a few especially geeky friends, to bring it to their attention, and then it hit me… If I tagged my “especially geeky friends” I’d have to tag pretty much, well, EVERYBODY I KNOW!
Here’s what my social media following looks like:
Huh. That’s weird.
That teeny-tiny sliver of not-geeks? I strongly suspect they followed me by accident. Now, it’s true that the percentage of Geeks on Google+ is much higher than average, but still… this is pretty illuminating.
I’ve Never Thought of Myself as Much of a Geek.
- I’m a lousy chess player.
- I suck at video games.
- I’ve NEVER owned a game console.
- I don’t relate to Revenge of the Nerds. Like, At all.
- I’ve only seen the Star Wars movies once (maybe twice, but not all the way through, and ONLY the original trilogy)
- I’ve only seen part of one the LoTR movies.
- I think I played D&D…. once. Maybe not.
- The only conventions I’ve been to were for related to various jobs, and the only costumes there were very lame company mascots. Do you know what kinds of mascots hang out at locksmith conventions? It’s not pretty.
- I’ve never read a whole graphic novel.
- I’ve never died my hair unnatural colors, nor have I wanted to.
- How do I feel about Star Trek? I can take it or leave it. (please don’t hit me)
Yeah. That ads up to one lousy geek in my book.
But Then Again?
- My all time favorite authors are Douglas Adams & Robert Heinlein.
- I first danced the Time Warp in 1978, while visiting a Jr College for a middle school UIL competition.. that I won a blue ribbon in. Combined, that’s like geek to the power of bazillion.
- I’ve been explaining the word “grok” for at least 30 years. Also TANSTAAFL and random references to white mice, sperm whales and pots of petunias.
- I get at least half the jokes in Kingdom of Loathing.
- I know what Kingdom of Loathing is.
- I was quoting The Princess Bride while it was still in theaters.
- I understand >75% of what my fancy-pants web-developer friend says, and he only talks down to me a little.
- The Big Bang Theory? I grew up with those people. It’s not a comedy, it’s Reality TV.
- Yes, I was Penny.
Wait, There’s MORE!
- I’m pretty sure Sharknado is the greatest mutant disaster monster in the history of the universe! (and no I still haven’t seen the movie, but the song is awesome!)
- Mr.Darcy was my first crush, decades before Jane Austin was cool again.
- I read all of the LoTR books in grade school.
- My new favorite author is John Scalzi, but Neil Gaiman is a close second – really, I could have gone either way.
- My favorite audio book narrator is Wil Wheaton. Again, Neil Gaiman is a close second – so close that I could have gone either way.
- I once told Mr. Spouse I was leaving him for a poly marriage with Amanda Palmer & Neil Gaiman. Again, I could have gone — um, never mind.
- And yes, I feel a little creepy now.
- But not creepy enough to delete the creepy bits.
No, I’m Not Done Yet!
- Mr. Spouse once asked me if TheBloggess was my secret super hero identity. I had to admit it seemed plausible.
- If I really like a TV show, it’s almost certainly going to be cancelled. Possibly next week.
- I own all the DVD’s of LOST. And Firefly. And Brisco County, Jr.
- I really, really want a pet Chupacabra. I could keep him in the bathtub.
- Since no one will buy me a pet Chupacabra, I collect unidentifiable and obscure Mexican pottery figures to comfort myself.
- I’m making scientific labels for those figures to identify the exact Chupacbra species they represent.
- The labels are waterproof. You know… so they can go in the bathtub.
- I wanted to name my dog “The Dharma Initiative”
- This year? I finally gave to boredom and peer pressure, and watched the Doctor Who reboots.
- I wear a Fez now.
- I think Fezzes are cool.
Huh. I Sure Have A Lot Of Geek Characteristics…
Considering, you know, that I’m not a geek. If I were to put those lists in a mathematically correct pie chart and serve it up via PHP? Dessert would have a distinct flavah of geek. But I’d never do that. Because that would be, you know… geeky or something. Eww.
Ok, I lied. I totally pie-charted this.
Meanwhile, Back at
The Intuitive-Analytics Farm…
So it turns out I’m pretty geeky after all. Maybe I don’t have enough cred to qualify for the American Express Unobtanium Geek Card, but I’ve certainly scored enough points to defiantly don a propeller beanie should I ever want to. (and oh, I do SO want to!)
And considering the geek-level of following, I clearly appeal to other geeks with whatever it is that I’m claiming I do as work this week. Apparently, we can smell our own.
And considering that my existing tribe is pretty much Geekdom incarnate? Maybe it’s my latent geek quality that actually attracts my following? Maybe that’s why you’re here, reading this, right now. It seems I’ve been over-looking the secret decoder key to my tribe’s heart all this time.
My Right People? They’re geeks.
Or should I say… “Captain Oblivious”? I mean, you’d THINK I’d have figured this out a long time ago. But no. Since starting the Circus, I’ve identified my ideal clients as entrepreneurial “creatives” of different sorts. “Creativity” may or may not be the core of their business, but it’s always something that they, as individuals, value.
So I assumed creativity was the common thread I needed to follow to reach my right people. It’s a tough thread to follow – it means reaching out to multiple distinct groups – artists, musicians, developers, etc… groups that each need to be targeted separately. It’s quite an undertaking, and there’s a lot of wasted effort, too, since not every painter, crafter, or musician groks what I do.
But with my Geek-Girl realization, I have a NEW universal thread. Creative Geek Entrepreneurs? I can totally rock that. It will be easier to produce content and offers targeted specifically towards geeky thinkers. It will be easier to hold their interest, easier to know what is relevant to them, easier to identify what to share with them through social media channels.
(I told you I’d get to the point eventually)
Never stop re-considering, refining and defining your ideal clients, your right people, your target markets or right people – whatever you call your tribe, followers, customers, readers or clients.
Sometimes, we’re blind to key aspects of our market’s identity. Sometimes, we’re blind to key aspects of our own identity/brand. And even when we have ourselves and our markets identified with clarity, both our clients and our brands will evolve over time.
Our brands, marketing and offers have to evolve, too –and that means paying attention. It doesn’t matter if your awareness comes from gut-level intuition, crunching stats, surveying customers, hiring a market research firm, or working through it in a blog post like this one.
Just keep considering it with fresh eyes, helped along by a pair of fishbowl-lens glasses. And maybe you could don a propeller beanie to keep your brain cool…. it should be fashionably cocked at a rakish angle, of course — an angle which you’ve no doubt calculated for maximum rake effect using your incredible maths skills. Yeah, that’ll do Pig, that’ll do.
To Infinity… and Beyond!
Comment Geek-Out Bonus: Share an example of your personal geek/not a geek traits, and I’ll award you a pair of virtual geek glasses. Share examples of both geek/not-a-geek traits, and I’ll award you a virtual propeller beanie!
P.S.Major geek points and a bonus light-saber go to biz numbers geek Nicole Fende who brought the whole geek branding topic into my conscious awareness in the first place. Thanks, Nicole. You may live to regret this.« previous next »